We help businesses develop successful email marketing campaigns by growing their user base, implementing automated drip campaigns, connecting them with customers through sales funnels, re-engaging people who abandon items at cart, and producing exceptional promotional content that drives sales.
People use email to exchange information everyday and it is important that your brand uses the medium to engage with customers.Many brands make the mistake of relying too heavily on a single traffic building technique, which can be very limiting. This is because any traffic that comes from a third party platform, like social media, search engines, or outside publishers, is not considered owned traffic it is paid or earned traffic. While paid and earned traffic can be valuable, neither the lasting impact that owned traffic has. By integrating a way to capture the email addresses of people who arrive on your site through other sources you convert that traffic to owned. Owned traffic, or email lists, give you the ability to retarget people that once showed some sort of interest in your brand and market to them directly.
SERVICES BREAKDOWN
Segmenting your email list for individual marketing campaigns is one of the best ways to increase open and clickthrough rates. Our team uses proven techniques to help segment your email lists in the most effective way to maximize reach and increase action.
Businesses can lose a significant number of online sales from customers abandoning items at cart. We help our clients develop abandon cart emails that drive customer action.
We will help you develop content for email marketing campaigns that is timeless and can be implemented year round. Evergreen campaigns add value because they never expire and help you achieve continuous customer engagement.
An onboarding series creates a narrative in people’s inboxes that helps convert leads into customers and customers into brand loyalists. We will help you develop content for each onboarding series, measure results and adjust our approach based on the feedback we get. Using other email marketing techniques, such as segmentation, we will build the best narrative for your target audiences.
Our win back series campaigns offer a creative way to re-activate the part of your audience that remains subscribed, but does not regularly engage with your brand’s emails.
A transactional message is sent to an individual based on an action they took on your website. We will help define which actions should trigger such a response and what information you should include in your messaging.