Paid search marketing is the most efficient way to get your business in front of people who are actively looking for your product(s) or service(s). Pay-per-click (PPC) ads drive qualified traffic, making it easy to control campaign budgets and get your return on investment.
Our team will work closely with you to determine campaign objectives. As soon as they have been defined we will begin working on extensive keyword research to help optimize the bidding process. Our creative team will also create optimized landing pages for your website to make sure you are generating the leads that you want while keeping a competitive edge.
Our PPC services do not start and end with Google AdWords. We offer PPC services across all relevant networks, including paid search and paid social. We will determine the best type of PPC campaign for your brand objectives and execute.
How do we measure PPC campaign success? Each month we will provide custom-built reports with lead tracking to guarantee full transparency. We have a no BS approach to running your marketing campaigns and want to make sure the work we do will always offer you the best results.
SERVICES BREAKDOWN
If you are already running a campaign we will audit your account and check for things such as cost of ads, conversion rates, and landing pages to make sure it’s performing in an optimal matter. If it’s not we will give you a list of recommendations that you or we can enact for you so that you are not wasting money on a failing campaign.
In order to create the best PPC campaign for your business we will do our due diligence getting to know the ins and out of your organization, industry, sector, competitors and point of sale. Once we have a thorough understanding we will work with you to formulate the strongest strategy that will bring you the best results.
Once strategy is agreed on we will start on the delivery process, strengthening existing campaigns and establishing new accounts on key networks. It is important to us that you play a role in developing relationships with other brands and influencers, regardless of how involved you want to be it is pivotal that you feel comfortable with any partnership used to strengthen your brand.
Keyword research is a crucial part of running ads online. Our team will ensure you are targeting the most appropriate keywords while maximizing your budget. Our methods guarantee coverage of the complete search landscape and avoid areas that are unrelated to your business.
It is important that your adverts are build around the ad group’s keywords and the landing pages on your website. We will make sure your campaigns also include a strong call to action and that we perform ongoing testing to ensure you are receiving qualifies traffic for the best price.
When running PPC ads it is best to have a landing page with a significant call to action that matches the campaign you are running. Whether your goal is to grow your email list, increase sales, or build your brand, there is always an optimized layout that will make your ad more effectively.
This involves monitoring and tracking conversions and can be more time consuming in competitive industries such as legal and insurance and even home buying. Cost changes per industry that’s why we manage your ads in a way to make sure you’re not overpaying for your targets and that you are getting the most from your budget.
If you aren’t already doing this you should be. Remarketing involves adding a pixel to your site that tracks the user so that way if they leave your site they will see your ads again. We want to do this because on average it can take a person several times to see your brand message before they make a purchase or convert so often times remarketing will higher conversion rate than your general campaign.
When you run pay-per-click it’s incredibly important you monitor the campaign daily. This can be a time consuming task so we personally will monitor daily for updates to see if a keyword is no longer working, if your remarketing campaign isn’t converting, or if we need to try something new in order to keep your conversions performing at an optimal level.