With digital content consumption at an all-time high it’s crucial brands go beyond typical print opportunities to ensure they engage with their audience.
Our digital public relations (PR) services offer a competitive media placement strategy. Digital PR brings added value to other, more traditional methods of advertising because it helps build credibility online. It also increases brand awareness and visibility to your products and services. Getting the word out about your business through digital PR also strengthens SEO, increases social sharing, and helps build your emailing list. It also reinforces your company’s image and improves public perception.
Digital PR has a range unlike content marketing and SEO because it enables us to use multiple methods of outreach to talk to influencers and publications to get your product or service in the public eye. Have you ever noticed some of the top brands out there today tend to use influencers and publishers to get their brand seen? There are certain brands that use influencer market more than any other digital method, and in many cases it works. You have probably even seen one of these power campaigns at work while scrolling through Instagram or Snapchat. They are always in front of us and appear organic thanks to digital PR.
We can help connect you with brands and publishers who will give you have the same type of organic growth through our services.
SERVICES BREAKDOWN
We will formulate a compelling communication strategy for you brand based on campaign objectives. Our success is rooted in our expert ability to craft programs founded on market issues and insights. We know how important it is to tailor your campaigns to fit your specific brand in order to reach internal marketing goals.
We will work on your behalf to make sure that we enhance your reputation, and protect it online as well. We have experience handling product launches, press inquiries and crisis management, all factors you may want to consider before starting a campaign.
We use a standard format for all of our press releases. Our team will work with you to make sure all aspects of your release communicate your announcement accurately and effectively. Structuring the information in a way that helps build credibility for your brand and increases chances of being published by desired publications.
We will identify the best platforms to distribute your content on in order to reach your target audiences. These will be determine based on value they have to your brand and observed channel engagement. It is important to use platforms that make sense for your brand as opposed to publishing content in as many places as possible with no guarantee that people will even see it. The platforms that we focus on include: paid media, owned media and earned media channels.
Market research helps us determine a brand’s target market and pinpoint what consumers think about their products or services before launching with them. We can do everything from running focus groups to doing limited product launches with a sample group of target customers. Our methods are important because they provide knowledgeable insights that help avoid any potential pitfalls a campaign may have.
Disseminating large batches of data may not be fun or easy, but it is necessary if you want to understand your core audience. When we do data analysis we will provide reports that break down all the information in a way that is easy to digest so you can use it to help guide your brand in the right direction.
We will help manage, verify and measure your influencer marketing programs at large. We will also help your brand build key long-term relationships with authoritative individuals or organizations in the space. Influencer campaigns can significantly impact a brand’s marketing success online. The key is to find the right ones for your business and that’s where we come in.